Question: QUESTION 6 a) What is meant by distributing services? How can an experience or something intangible be distributed? [3 marks] b) What risks and opportunities

QUESTION 6 a) What is meant by distributing

QUESTION 6 a) What is meant by distributing services?" How can an experience or something intangible be distributed? [3 marks] b) What risks and opportunities are entailed for a retail service firm in adding electronic channels of delivery by (a) paralleling an existing channel involving 6 physical stores, or (b) replacing the physical stores with a combined Internet and call center channel? Give examples. [9 marks] c) What marketing and management challenges are raised by the use of intermediaries in a service setting? [8 marks] [TOTAL=20 marks]

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