Question 6

According to Porter, bargaining power of buyers high when ______________________,

 

	A.	there are limited number of sellers.
	B.	there are many buyers
	C.	switching costs are low
	D.	entry barriers are high
	E.	None of the above

Question 7

The overall direction of a company is determined by __________________

 

	A.	Business Unit Level Managers
	B.	Departmental Level Managers
	C.	Corporate Level Managers
	D.	Stakeholders
	E.	None

Question 8

Naturistic is the only firm in its industry. . What is  the Herfindahl-Hirschman Index(HHI) of this industry?

 

	A.	50000
	B.	10000
	C.	1000
	D.	2500
	E.	100

 

Question 9

Price is an element of marketing mix.

 

 

 True

 False

 

Question 10

Which of the folllowing is not an environmental factor?

 

	A.	Segmentation
	B.	Marketing Mix
	C.	Economy
	D.	Technology
	E.	Demographic

Question 11

Which of the SWOT elements are considered mostly external and which are considered mostly internal?

 

	A.	Strengths and Weaknesses are internal/ Opportunities and Threats are external
	B.	Opportunities and Weaknesses are internal/Strengths and Weaknesses are external
	C.	Threats and Weaknesses are internal/ Opportunities and Strengths are external
	D.	Opportunities and Strengths are internal/ Weaknesses and Threats are external
	E.	Strengths and Threats are internal/ Opportunities and Weaknesses are external