Question: . > Question 6 An effective communication strategy should demonstrate to attendees the distinctive features it has to offer and it unique selling point True

. > Question 6 An effective communication strategy should demonstrate to attendees the distinctive features it has to offer and it unique selling point True False Previous D. Question 7 The integrated marketing communications start with the event and its products. True False D Question 8 Opportunities for interaction are considered as a core attribute of the event product. True False Question 9 Animals and insects are a type of risks related to an event. True False According to Morrison (1995), a marketing mix should include 8Ps, which are product, place, programming, people, promotions, partnerships, packaging and price. True False

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