Question: Question 6 Media fragmentation occurs when marketers create different messages and use multiple media vehicles to reach consumers. One of the main reasons why this

Question

6

Media fragmentation occurs when marketers create different messages and use multiple media vehicles to reach consumers. One of the main reasons why this occurs is

_____.

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object Object

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1

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Consumers are now more media savvy

The smart phone revolution

The change in needs over time

The internet age

The fragmentation of the marketplace into different segments

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Question 6 Media fragmentation occurs when marketers create different messages and use multiple media vehicles to reach consumers. One of the main reasons why this occurs is _ _ _ _ _ .

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