Question 6 Read and answer the questions for an effective message. (10 points) The professional sales writer at Sky Airlines task is to email all members of the airline's bonus miles program (also called a "frequent flyer" program) to sell them a 30- day membership in the Sky Lounge Club. Members of the Club have access to a comfortable lounge in over 40 airports across the globe. Each lounge is a nicely decorated, quiet place where members can get away from the commotion in the airport, and each lounge offers free beverages and snacks, Wi-Fi, satellite television, and personalized attention from airline staff. It's a great place to recharge and relax-and in much more comfortable seats than the usual plastic airport chairs. The readers are already members of the bonus miles program and therefore fly somewhat regularly. Many who belong to the bonus miles program are business people who fly frequently as part of their jobs. A yearly membership in the Sky Lounge Club costs $500, a price tag that has kept many members of the bonus miles program from joining the Club. The purpose of the current promotion is to allow those who are not yet members of the Club to experience its many amenities without having to spend $500. The 30-day membership will cost only $90, and those who take advantage of this offer can apply the $90 to a yearly membership if they decide to join. The hope is that many who try the Sky Lounge Club will enjoy its exclusive benefits enough to become annual members. 1. Given the intended readers, which of the following would make the best central appeal of the message? a} You can apply the cost of a 30 day trial membership to an annual membership. You can enjoy all the complimentary food you like. b} c) You can relax or catch up on business comfortably between flights d} You can enjoy luxurious surroundings. e} You can impress your fellow travelers. 2. Which of the following would make the Best subject line for this message? a) Sky Lounge special offer b) A 30 day offer you can't refuse c) An exclusive offer from Sky Airlines d) Enjoy the Sky Lounge on your next trip e) Free food and drink while you travel 3. Which of the following would make the best opening sentence for this message? a) It is our pleasure to offer you a 30-day membership to Sky Airlines exclusive Sky Lounge Club b) Have you always wanted to belong to an exclusive airline club but never been able to afford it? c) Plush seats, a quiet environment, complimentary food and beverages, personalized attention - they're all waiting for you in Sky Airlines Sky Lounge. d) Before you get started on your next trip, sign up for a membership in Sky Airlines exclusive Sky Lounge Club. e) We'd like to offer you an invitation to join Sky Airlines Sky Lounge Club for 30 days. 4. Which of the following descriptions of the Sky Lounge includes scenario painting? a) Each Sky Lounge is like a nicely furnished living room with extras. b) You can experience a serene environment where you can check your emails, make phone calls- or just kick back and relax. c) There are over 40 lounges located worldwide- from New York to Paris to Istanbul. d) Each lounge is staffed by flight attendants who give Club members personalized assistance with travels. e) All Sky Lounge Clubs offer a complimentary, fully stocked bar, a range of tasty snacks, Wi-Fi and satellite television. 5. Which of the following has the best you - viewpoint and positive emphasis? a) The cost of the 30 day membership is $90. The amount includes access to all lounges operated by Sky Airlines. b) And all this comes with just a $90 price tag. c) You will pay $90 for your 30 day membership- and you can apply this amount to an annual membership if you decide to continue enjoying the Sky Lounge Club. d) The $90 fee for a 30 day membership may seem steep, but it includes access to all lounges- and you can bring two traveling companions with you. e) The fee is just $90- and it can be applied to an annual membership if purchased within 10 days of the temporary membership's expiration