Question: Question 6 The essential consumer industry is going through a substantial transformation. Due to the ongoing COVID-19 pandemic, it is now driven by a digital

Question 6 The essential consumer industry is

Question 6 The essential consumer industry is going through a substantial transformation. Due to the ongoing COVID-19 pandemic, it is now driven by a digital revolution that has completely altered the shopping experience for consumers. a) How does the concept of product life cycle apply to essential consumer industry products? (10 marks) b) Describe FIVE (5) issues for product design that can be improved in essential consumer industry to be competitive. (10 marks)

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