Question: Question 6 The step in the consumer decision - making process involves comparing the product or service purcha sed by buyers with their expectations to

Question

6

The step in the consumer decision

-

making process involves comparing the product or service purcha sed by buyers with their expectations to determine whether they are either satisfied or dissatisfied.

Select one

.

In formation search

.

Purchase decision

.

Alternative evaluation

.

Postpurchase learning

.

Problem recognition

Question 6 The step in the consumer decision-making process involves comparing

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