Question: QUESTION 6 Use the table below for this question. A restaurant owner hires you to help understand her customers. You decide to measure a customer's

QUESTION 6 Use the table below for this question.

QUESTION 6 Use the table below for this question. A restaurant owner hires you to help understand her customers. You decide to measure a customer's attitude toward the restaurant using the Fishbein Multiattribute Method. You come up with three attributes you think are relevant to the customer (how tasty the food is, how costly the food is, and how nice the environment is). The customer reports their evaluations and beliefs below. According to the table below, what is the customer's attitude towards the restaurant? Attributes Evaluations of Attribute [-3 to 3] Beliefs for Restaurant [1 to 7] Good Food Taste 2 5 High Cost of Food -2 2 Nice Eating Environment 3 3 O 30 O 15 O 13 O 18

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