Question $7(18$ marks$)$

The company in your case creates their product for $$45$ each and earns a $52\%$ margin. Retailers sell the product to their customers for $$280$ each. Retailers earn a $60\%$ margin on each product. Slot these prices and margins into the chart below.

Now complete the chart by calculating the three missing entries. Show your work for part marks, as applicable. $(2$ marks for each correct entry$)$

What does the company in your case expect of the wholesaler in return for the margin

they are earning? Note: This is not a "financial" expectation. Think services. $(2$ marks$)$

What does the company in your case expect of the retailer in return for the margin they

are earning? Note: This is not a "financial" expectation. Think services. $(2$ marks$)$