Question $7(1$ point$)$

Graham is thinking about opening a new coffee shop near DePaul's Lincoln Park campus. He knows several coffee shops have come and gone in the area, so he decides to do some research. He looks up written reviews on nearby coffee shops, as well as captures numerical ratings on different sites like Yelp and Google. In the context of Empathizing, what kind of research do these efforts represent?

Written reviews: primary research

Numerical ratings: secondary research

Written reviews: qualitative research

Numerical ratings: quantitative research

Written reviews: original data

Numerical ratings: used data

Written reviews: affordable data

Numerical ratings: expensive data

Written reviews: accessible research

Numerical ratings: attainable research