Question: Question 7 8 How can benefit - based positioning enhance customer loyalty? Benefit - based positioning is more focused on short - term sales increases
Question
How can benefitbased positioning enhance customer loyalty?
Benefitbased positioning is more focused on shortterm sales increases rather than longterm loyalty.
By focusing on the tangible outcomes or solutions that the brand offers, benefitbased positioning aligns with customer needs, increasing
satisfaction and loyalty.
This type of positioning primarily appeals to priceconscious consumers rather than those seeking value.
It emphasizes product attributes over customer needs, reducing emotional engagement.
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