Question: Question 7 9 At the time when Ellen decided to purchase a tablet computer, the product had just become accessible to the mass market. She

Question

79

At the time when Ellen decided to purchase a tablet computer, the product had just become accessible to the mass market. She did not purchase the tablet until after she was convinced that the benefits it would offer her would far exceed its price. Also, she waited for her friends to try the product and popular gadget television shows to endorse it

.

Which of the following customer segments does Ellen best represent?

technology enthusiasts

laggards

early adopters

early majority

Question 79 At the time when Ellen decided to purchase a

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