Question: Question 7 A hyperbole cognitive message strategy is a ( n ) : 1 point Testable claim of superiority that can be supported or substantiated
Question
A hyperbole cognitive message strategy is an:
point
Testable claim of superiority that can be supported or substantiated in some manner
Untestable claim based upon some attribute or benefit
Claim of superiority based on a specific product attribute intensely so that it cannot be made by a competitor
Direct promotion of product attributes
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