Question $7$

Benchmarking refers to $$

$$ comparing customer perceptions of a company's products with competitors' products

carefully dismantling and inspecting a competitor's product to look for design features that can be incorporated into your own product

a new approach to design that involves the simultaneous design of products and processes by design teams

finding the best$-$in$-$class product or process, measuring the performance of your product or process against it$,$ and making recommendations for improvement based on the results