QUESTION 7

1. . From our team case analysis as posted about Xiaomi we learn that:

   	a.	Xiaomi has a successful track record of developing new products.
   	b.	Xiaomi has a high level of customer satisfaction, and a highly skilled and creative workforce.
   	c.	Xiaomis revenues in the U.S. are projected to surpass those of both Huawei and Samsung by 2024.
   	d.	a and b are correct
   	e.	a, b, and c are correct

3.04 points

QUESTION 8

1. The intensity of competition among rivals in an industry is most likely lowest when

   	a.	the industry's main output is a commodity
   	b.	demand is growing rapidly
   	c.	exit barriers are substantial
   	d.	the industry is entering the decline stage
   	e.	the industry is dominated by a small number of large companies

3.04 points

QUESTION 9

1. The job of a market leader is to

   	a.	maintain the status quo
   	b.	develop the total market and defend market share
   	c.	imitate and clone current market offers
   	d.	focus marketing efforts on specialty or niche opportunities
   	e.	a and b are correct

3.04 points

QUESTION 10

1. In contrast with Blue Oceans of Blue Ocean Strategy, those firms in Red Oceans are concerned with

   	a.	Competing in an existing market space
   	b.	making competition irrelevant
   	c.	Creating and capturing new demand
   	d.	Breaking the value-cost tradeoff
   	e.	a, b and c are correct