Question 7: Pluto Bites' Balance Sheet from April 30, 2021 ASSETS Cash AMOUNTS LIABILITIES $3,500 Current Liabilities AMOUNTS $50,200 Accounts Receivable $15,300 Long-Term Debts $235,000 Fixed Assets $100,000 $320,000 Shareholders' Equity (100 common outstanding shares) TOTAL ASSETS: $338,800 TOTAL LIABILITIES: $385,200 1. Based on the above balance sheet, does Pluto Bites have a positive or negative equity? Explain your answer. 2. Based on this above balance sheet, if you were a lender, would you lend money to Pluto Bites? Explain why or why not. Question 8 Disney is reaping the benefits from advertising during the pandemic. Disney has consistently aired ads that empathize with those on lockdowns and let their customers know that Disney misses them. The company has also been communicating with customers on social media. Mickey and Minnie have even called the homes of previous visitors to the Disney parks to say they are checking up on them and hope they are doing well during these tough times. For those who had lost love ones to Covid-19, Disney would send them Disney gifts, collectibles, and other promotional items. Some customers even received free tickets for when the parks open back up. 1. Explain how Disney is embracing the Marketing Concept and relationship marketing to continue to building customer loyalty. 2. Based on the facts above, explain how Disney is trying to alleviate the challenges of Contemporary Marketing. 3. Explain where and why you think Disney falls on the Product Continuum (intangible vs. tangible)