Question 7: Sam has collected some data for a retailer to assist them to decide whether they should employ paid search advertising on a search engine. Based on the data below, please conduct an analysis and share the insights about whether it is profitable for the retailer to employ paid search. (9 marks) Cost per Organic search clicks Paid search clicks click Conversion Conversion Profit per rate for rate for sale paid organic search clicks clicks 15% 10% 10 3000 0 $0.2 Without paid search With paid search 500 3000 $0.2 15% 10% 10 Answer here: Question 7: Sam has collected some data for a retailer to assist them to decide whether they should employ paid search advertising on a search engine. Based on the data below, please conduct an analysis and share the insights about whether it is profitable for the retailer to employ paid search. (9 marks) Cost per Organic search clicks Paid search clicks click Conversion Conversion Profit per rate for rate for sale paid organic search clicks clicks 15% 10% 10 3000 0 $0.2 Without paid search With paid search 500 3000 $0.2 15% 10% 10 Answer here