Sam has collected some data for a retailer to assist them to decide whether they should employ paid search advertising on a search engine. Based on the data below, please conduct an analysis and share the insights about whether it is profitable for the retailer to employ paid search. Explain your answer. (9 marks)

	Organic search clicks	Paid search clicks	Cost per click	Conversion rate for paid search clicks	Conversion rate for organic clicks	Profit per sale
Without paid search	3000	0	$0.2	15%	10%	10
With paid search	500	3000	$0.2	15%	10%	10