Question: QUESTION 7 To avoid having a product rather than a beneficiary orientation, the first step is to take a serious look at the offering from

QUESTION 7 To avoid having a product rather than

QUESTION 7 To avoid having a product rather than a beneficiary orientation, the first step is to take a serious look at the offering from the perspective of the beneficiaries by systematically thinking through the entire set of experiences your target segment must go through in order to derive a benefit from your offering. O True O False

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