QUESTION 76

1. The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called

a.	marketing research.
b.	market sampling.
c.	decision research.
d.	target marketing.
e.	marketing segmentation.

1 points

QUESTION 77

1. Debts owed by a business are called

a.	liabilities.
b.	expenses.
c.	revenues.
d.	assets.
e.	equities.

1 points

QUESTION 78

1. In creating a marketing information system, management would collect data from internal sources such as

a.	its suppliers.
b.	economic conditions.
c.	its sales figures.
d.	its customers.
e.	competitors' marketing activities.

1 points

QUESTION 79

1. A firm attempting to reduce the size of its workforce may use several approaches. The approach most likely to be saved as a last resort is

a.	firing.
b.	layoff.
c.	hiring freeze.
d.	attrition.
e.	early retirement.

1 points

QUESTION 80

1. Because of the Sarbanes-Oxley Act, accountants must maintain financial documents and audit work for

a.	three years.
b.	ten years.
c.	one year.
d.	seven years.
e.	six months.

1 points

QUESTION 81

1. In a marketing information system, data from internal sources include all of the following except

a.	economic conditions.
b.	sales figures.
c.	sales force activities.
d.	inventory levels.
e.	product and marketing costs.

1 points

QUESTION 82

1. The reduction in the workforce that normally occurs when employees leave a company is called

a.	attrition.
b.	layoff.
c.	retirement.
d.	termination.
e.	reduction.

1 points

QUESTION 83

1. The first stage of the product life-cycle is the ____ stage.

a.	introduction
b.	discovery
c.	launching
d.	inventive
e.	growth

1 points

QUESTION 84

1. An employee's attitude toward his or her job, supervisors, and the firm itself is termed

a.	judgment.
b.	behavior.
c.	motivation.
d.	morale.
e.	mindset.

1 points

QUESTION 85

1. Everything that one receives in an exchange, including all tangible and intangible attributes and expected benefits, is called a

a.	package.
b.	trade.
c.	warranty.
d.	contract.
e.	product.