Question: Question 8 (10 points) Sue has been shopping for a new computer, and she has diligently researched the various available brands. After evaluating the alternatives,
Question 8 (10 points) Sue has been shopping for a new computer, and she has diligently researched the various available brands. After evaluating the alternatives, she is considering purchasing a Dell computer. Which of the following is an example of marketing communications that Dell might use to prompt Sue in the next stage of her decision imaking-the purchase decision? All of the answers are correct Television advertising that announces Dell's newest computer model Dell's website offering a comparison chart that identifies differences in features among models In-store signage announcing a $500 rebate with the purchase of a Dell computer te
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