Question $8(2$ points$)$

A television commercial run during the Super Bowl exhibits a high cost per contact.

True

False

Question $9(2$ points$)$

Advertising provides a firm with very little feedback from its target audience.

True

False

Question $10(2$ points$)$

The advertising team is responsible for handling and responding to the effects of unfavorable publicity for a firm.

$$ True

$$ False