Question: Question 8 2 ptsOrganized sales presentations make an implicit assumption that customer needs and buying motives are essentially homogeneous.The written word is usually viewed as
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ptsOrganized sales presentations make an implicit assumption that customer needs and buying motives are essentially homogeneous.The written word is usually viewed as being less credible than the spoken word.The flexibility of canned presentations allows a full exploration of customer needs and appropriate adaptive behavior by a salesperson.The organized sales presentation format is invulnerable to diversionary delay tactics by the prospect.The organized sales presentation format may extend the time horizon before a purchase decision is reached.
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