Question: Question 8 5 p t s Gore - Tex is known for its waterproof and breathable fabrics, which are used primarily in outdoor clothing and
Question
GoreTex is known for its waterproof and breathable fabrics, which are used primarily in outdoor clothing and gear. Many popular clothing brands, such as Adidas and BROOKS, use GoreTex as a component in their products. This is because GoreTex is often seen as a symbol of quality and can make these brands more appealing to potential buyers. This is a specific form of cobranding. Which branding strategy does this represent?
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