Question: Question 8 5 p t s Gore - Tex is known for its waterproof and breathable fabrics, which are used primarily in outdoor clothing and

Question 8
5pts
Gore-Tex is known for its waterproof and breathable fabrics, which are used primarily in outdoor clothing and gear. Many popular clothing brands, such as Adidas and BROOKS, use Gore-Tex as a component in their products. This is because Gore-Tex is often seen as a symbol of quality and can make these brands more appealing to potential buyers. This is a specific form of co-branding. Which branding strategy does this represent?
 Question 8 5pts Gore-Tex is known for its waterproof and breathable

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