Question: Question 8 : Based on your STP analysis and insights from Questions 5 - 7 , describe and defend your go - to - market

Question 8: Based on your STP analysis and insights from Questions 5-7, describe and defend your go-to-market strategy. You should limit your discussion of the go-to-market strategy to the following issues: retail price, number of flavors introduced, and channel strategy. You do not have to worry about promotions/communications.

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