Question 8:

Question 9

Question 74-77

Question 29&30

Question 54

Question 22-26

Question 61 & 47

74. refers to saying defamatory things about a competitor's service offering. a. Baitandswitch advertising b. Horizontal integration c. Product disparagement d. Vertical integration 75. Which of these are unfair trade practices that the FTC is likely to challenge? a. failing to substantiate material representations in advertisements before publishing them or putting them on the air, b. making a direct comparison (even if true) about your product's qualities versus a competitor's product. c. taking unconscionable advantage of certain consumers or exploiting their service offering. d. a and c 76. It is not a deceptive trade practice: a. if a well-known personality endorses a product without disclosing that he or she is being paid to do so. b. if a well-known retailer baits a prospective customer by dangling an alluring offer and removes the offer once the customer arrives. c. for a well-known personality to endorse two competing products at the same time. d. if a well-known seller conducts a "contest" to promote its product, but never awards any prizes. 77. Shalom subscribed to a monthly book club. In the context of a negative-option plan, which of the following would you advise Shalom, who has a pile ofunread books over the past four months that he never really meant to order? a. Shalom has the right to return the books and get a refund. b. Shalom could read all the books he has "ordered," cancel his membership, and give the books to you to sell on eBay, give them away, or sell them himself. c. Shalom should not cancel his provision, but can keep the books since he did not expressly tell the book club to send them. Then, he can sell the books himself on eBay. cow!d f0uYi Qdress So the boog Qub 16