Question $8$: Thanks for all your help selecting adjustments to the promotional mix and understanding advertising functions. Since I still have you, l$\text{'}$d like you to help me understand promotional clutter better. I don't remember all the details about it$,$ but I want to make sure that I gain some more knowledge about promotional mixes and clutter before I report to the founder with what l've learned. What is promotional clutter?

Promotional clutter is when customers are exposed to an overwhelming amount of competing promotional messages in various media channels. Promotional clutter can lead to information overload, where consumers may tune out or ignore advertisements due to the sheer volume of messages bombarding them.

Promotional clutter is when advertisements stick to a model called ACHIF$/$E$.$ This model shows marketers how to create advertisements that relate to a target audience and prevent the advertisements from overwhelming people with information.

Promotional clutter shows at least one emotion in the advertisement. It shows either inspiration, humor, happiness, fear, or passion. These emotions resonate with target audiences and help them relate to your business.