QUESTION 8

• The _________ must also be aligned with the organization's core values: the principles that are important as it carries out its mission and vision.

QUESTION 9

• Why are value statements important for a firm?

		They demonstrate to their employees and other stakeholders the important principles that the organization lives by.
		They show customers and potential customers what the firm stands for.
		Some customers may choose a company based on how its values resonate with theirs.
		All the above.

QUESTION 10

• An organization should seriously consider its values statement when developing its strategies and goals. If a potential strategy conflicts with one of its values, they need to drop or ________that strategy to ensure the company conforms to their corporate values as they move their organization forward.