Question: Question 82 (1 point) The first step in segmenting a market is: Selecting the target market segments(s). Selecting a market or product category for study.

Question 82 (1 point) The first step in segmenting a market is: Selecting the target market segments(s). Selecting a market or product category for study. Developing appropriate marketing mix(es). Profiling each marketing segment(s). Question 83 (1 point) The Apple iPod is not selling very well in a market where portable media players are selling very poorly, having been overtaken by smartphones. Where does the iPod sit in Apple's portfolio matrix? Star Dog Problem child Cash cow

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