Question 9 0.1pts The key idea behind Amazon opening up brick-and-mortar bookstores was to motivate existing Amazon customers to buy more, possibly prime services, while also attracting new customers compete with Barnes and Noble and pave the way for competing with Walmart in the future showcase Amazon technology increase customer satisfaction Amazon's Purdue was a book delivery service at a campus bookstore. It saved students textbook costs of up to 40\%. To make it work, Amazon had to: ask the publishers to corvert all their content to Kindle format. work out contracts with universities to get information about their textbook selections which Amazon promised to deliver to students faster and cheaper. entice students with free prime service including movies share campus mail offices and self-service lockers with USPS. Which of the following is true about Amazon entering into brick-and mortar retail market. Amazon wanted a share of the trillions dollar in-the-store retail market. Amazon trued a click-and-collect grocery business model but it did not make proft like other brick stores since Amazon's wastes and spoilage, hence its costs, were high. All the store and logistics management technology prowess of Amazon led Amazon to transform 'whole foods' into a successful green grocery retailer. Acquiring 'whole foods' was a key step in Amazon leaming on-the-ground retail business through the experience and skills its employees brought to Amazon. All of the above In your opinion, which one of the following statements best describes the Amazon-Go store? An intelligent grocery store that automates retail shopping It is a physical store with a range of machine learning technologies to create a convenient retail shopping experience. It is a digital store with a range of sensors which remembers and learn about one's shopping behavior. It is a physical store with a range of digital sensors and machine learning technologies to create an un-manned cashless retail shopping experience