Question: Question 9 1 . 5 p t s The failure of large hotel chains like Marriott and Hilton to recognize the disruption that would result
Question
The failure of large hotel chains like Marriott and Hilton to recognize the disruption that would result from the entre of Airbnb into their market is a good example of
marketing myopia.
poor marketing strategy.
losing control of the marketing process.
failure to differentiate.
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