Question $9(1\mathrm{.}5$ points$)$

The first step in the marketing research process is:

Question $9$ options:

$1)$

define the problem

$2)$

develop the survey

$3)$

analyze the data

$4)$

plan the research design

$5)$

collect data

Question $10(1\mathrm{.}5$ points$)$

Which of the following is NOT true of most private label brands owned by retailers?

Question $10$ options:

$1)$

they allow the retailer greater control over pricing

$2)$

they typically earn higher profit margins for retailers that sell them, compared to the manufacturer's brands they sell

$3)$

if they are high in quality, they can create strong ties between the customer and the retailer who owns the brand

$4)$

these brands are generally offered at higher prices to the consumer, compared to traditional manufacturer brands

$5)$

All of the above are true of private label brands.

Question $11(1\mathrm{.}5$ points$)$

If you asked all the passengers on any given airline flight what they paid for their tickets, you would likely find that people paid a variety of different fares, probably depending on when they bought their ticket. This illustrates the concept of:

Question $11$ options:

$1)$

markup on cost pricing

$2)$

product line pricing strategy

$3)$

penetration pricing strategy

$4)$

skimming pricing strategy

$5)$

a dynamic $($yield management$)$ pricing system