Question: Question 9 1 . 5 pts Certain brand names, such as Kleenex and Rollerblade, fear they could become because they are so commonly identified with

Question

9

1.5

pts

Certain brand names, such as Kleenex and Rollerblade, fear they could become because they are so commonly identified with a specific product category that consumers use these names to refer to any product in that category regardless of the manufacturer.

universal products

knockoff names

family brands

generic names

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