Question $9(1$ point$)$

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How do "irrelevant" products, like New Coke or Crystal Pepsi, score on Neck's Idea assification Matrix?

A$)$ a$.$ They score high on novelty and low on usefulness.

B$)$ b$.$ They score high on novelty and low on value.

C$)$ c$.$ They score low on both novelty and usefulness.

D$)$ d$.$ They score low on novelty and high on value.