QUESTION 9 1 points Save Answer True or False? Recently, as discussed in class, Amazon has increased its B2B enterprise server platform more quickly than its B2C platform O 1. True 2. False QUESTION 10 1 points Save Answer As discussed in class, Nissan's "Moco", a new was was introduced to the Spanish market. It did not sell well because Nissan's Japanese management was not aware of which one of the following: Moco is the Spanish word for "booger"- hard mucous from the nose, and that did not appeal to Spanish consumers. O 2. Moco was too wide for the narrow Spanish roads O 3. Moco did not meet tough EU emission standards QUESTION 11 1 points Save Answer If Nissan, a Japanese company, had paid more attention in developing the Moco for the local Spanish market while using Nissan's world-class technology, that would have been an example of which the following expressions used in class: 1. Think local; act global 2. Think global; act local O 3. Think macro; act micro 4. Local drive Global QUESTION 12 1 points Save Answer In developing a marketing strategy, which of the following environmental factors are considered? O 1. Demographic 2. Political and legal O 3. Cultural and Social 4. All of the above