Question: Question 9 10 Points A market segment must have many potential customers in order to be able to easily sell and market a product to

Question 9 10 Points A market segment must have

Question 9 10 Points A market segment must have many potential customers in order to be able to easily sell and market a product to this segment. Which segmentation criteria does this represent? A Identifiability/measurability B Substantiality C Accessibility D Responsiveness Question 10 10 Points A market segment must be easy to describe, and you must have a good idea of the segment's size. Which segmentation criteria does this represent? A Substantiality (B) Accessibility Responsiveness D Identifiability/measurability Question 11 10 Points McDonald's customers in the United States are segmented into different areas to cater to local tastes: Northeast, Mid-Atlantic, South, Midwest and West. What type of segmentation is it? A benefit B demographic psychographic O @ D geographic

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