Question: Question 9 (2 points) ListenReadSpeaker webReader: Listen What is a brand image? Question 9 options: A set of associations delineating the key concepts linked to

Question 9 (2 points)

ListenReadSpeaker webReader: Listen

What is a brand image?

Question 9 options:

A set of associations delineating the key concepts linked to the brand name

The way in which customers see the brand though the lens of their own values, beliefs, and experiences

All of them

Question 10 (2 points)

ListenReadSpeaker webReader: Listen

What is the monetary value of the brand that is important in merges and acquisitions?

Question 10 options:

Brand loyalty

Brand image

Brand equity

Brand power

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