Question: Question 9 All customers differ from each other and are homogeneous. All customers change and are static. All competitors react to firms' strategies. Firms' resources

Question 9
All customers differ from each other and are
homogeneous. All customers change and are static. All
competitors react to firms' strategies. Firms' resources are
limited and trade-offs must be made. These four
statements attempt to summarize the four First Principles
of marketing strategy - are they all accurate?
No
Yes
Question 9 All customers differ from each other and are homogeneous.

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