QUESTION $9$

Important to an individual's cognitive structure are the processes of selective exposure

a$.$ perception, recall, unaided$-$recall

b$.$ retention, perception, communication

c$.$ attention, motivation, inspiration

d$.$ attention, perception, retention

QUESTION $10$

Which of the following is an example of a push marketing strategy:

a$.$ referral.

b$.$ publications.

c$.$ videos.

d$.$ direct mail.

QUESTION $11$

Which of the following are means by which a marketer can implement a microlevel segmentation strategy?

a$.$ Number of employees

b$.$ North American Industrial Classification System $($NAICS$)$

c$.$ Importance of the purchase only. Field offices, headquarters, and manufacturing locations

d$.$ Importance of the purchase and organizational innovativeness