QUESTION 9 is a visual tool that a marketer can use to illustrate how the company's brand compares to other brands in the category in the eyes of consumers. A market segmentation diagram O A targeting diagram O A product placement visual O A perceptual map O A positioning statement QUESTION 10 The company that owns the Folgers brand of coffee recently launched a new advertising campaign designed to change consumers' perceptions about the brand since research has shown that consumers perceive it as old-fashioned. In other words, the company is trying to the Folgers brand. O resegment O reposition O upcycle O upscale O retarget