Question $9$: Select the most appropriate response to Jamal's question about the best measurement tactic for measuring the coffee shop's campaign to raise awareness.

Loyalty $-$ Track the number of repeat visits by customers to the new locations to understand how the celompaign is influencing customer retention

Reach $-$ Measure the total number of unique users who have seen the campaign content across all social media platforms to gauge the extent of brand exposure among potential new customers in new operating areas

Engagement $-$ Evaluate the number of likes, comments, and shares on the campaign posts to assess how interactively users are responding to the content

Social Media Measures $-$ Analyze the increase in the number of followers on the coffee shop's social media profiles to determine the campaign's effectiveness