Question 9 What does the marketing concept involve? a. satisfying management's needs and wants with the idea of maximizing profits in the short run b. focusing on cushi mers' wants so that the organization can distinguish its product (or products) from the competitors' products C. none of them d. selling as much as possible under the assumption that consumers will buy more at lower prices e. selling as much product as possible under the assumption that people will buy more goods and services if aggressive selling techniques are used