Question: Question 9 : Which ad placement and type should CCTL use within their podcast to most effectively engage listeners and drive action, and why? An
Question : Which ad placement and type should CCTL use within their podcast to most effectively engage listeners and drive action, and why?
An indepth interview with a postroll placement guarantees exposure because podcasters often will place a short segment following the ads
A narrative ad with a midroll placement is effective because it will reach listeners who are currently engaging with the content
A narrative ad with a preroll placement will be most effective because most listeners do not skip through the ads before a podcast for fear of missing the opeling premise
An interactive ad with a preroll placement is the most effective choice due to its high level of engagement required by the target audience
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