Question: QUESTION 9 Why is it important for managers to correctly define the industry boundaries their company operates within? a . To ensure they are using
QUESTION
Why is it important for managers to correctly define the industry boundaries their company operates within?
a To ensure they are using the most advanced technology in their products
b To avoid being caught offguard by competitors who serve the same basic customer needs but with different product offerings
c To identify new customers to sell their products to
d To increase the number of products they offer to their customers
e To keep their products differentiated from their competitors
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