Question 9(1 point)

Goldieblox is launching an ad campaign to boost interest in STEM toys. Shortly after the campaign launches, the federal government announces a series of educational initiatives for encouraging students to pursue STEM, resulting in an increase in interest in STEM toys. This is an example of a(n) ___ threat.

Question 9 options:

	testing
	instrumentation
	maturation
	history

Question 10(1 point)

What type of design is shown in the following figure?

Question 10 options:

	basic analysis of covariance experiment
	randomized block with homogenous groups experiment
	2x2 factorial experiment
	basic two group posttest-only randomized experiment

Question 11(1 point)

Liam is studying the impact of brand attachments and includes a single assessment of brand attitudes. Liam's study is at risk of the following threat:

Question 11 options:

	Inadequate preoperational explication of constructs
	Mono-operation bias
	Mono-method bias
	Interaction of different treatments
	Interaction of testing and treatment

Question 12(1 point)

Blaire is studying brand attachments and focuses on fans of Star Trek. Blaire's study is at risk of the following threat:

Question 12 options:

	Inadequate preoperational explication of constructs
	Mono-operation bias
	Mono-method bias
	Interaction different treatments
	Interaction of testing and treatment

Question 13(1 point)

When topics are more complex and abstract, it is more feasible to employ:

Question 13 options:

	group questionnaires
	mail questionnaires
	web questionnaires
	interviews

Question 14(1 point)

Hamza has developed a scale for measuring overrated brands. Jenna decides to look at the interrelationships among the items in the test. Hamza is assessing ___ reliability.

Question 14 options:

	Inter-rater
	Test-retest
	Parallel-forms
	Internal consistency

Question 15(1 point)

Tayeen is studying brand attachments and asks participants to record the amount of time spent using a brand. This measure is best described as a(n) ___ scale.

Question 15 options:

	ratio
	interval
	ordinal
	nominal

Question 16(1 point)

What is the range of this set of scores?

10, 5, 5, 5, 4, 6, 7, 2, 10, 7, 10, 2, 6, 7, 6

Question 16 options:

	2
	6
	8
	9

Question 17(1 point)

Jenna is studying overrated brands and wants to measure evaluations that are less accessible to conscious control. Jenna should consider measuring:

Question 17 options:

	Explicit attitudes
	Implicit attitudes
	Purchase behaviours
	Purchase intentions

Question 18(1 point)

The ___ is the spread of the scores around their average in a single sample.

Question 18 options:

	range
	standard deviation
	variance
	dispersion

Question 19(1 point)

It is okay to compute coefficients for:

Question 19 options:

	Ratio variables
	Ratio and interval variables
	Ratio, interval and ordinal variables
	Ratio, interval, ordinal and nominal variables

Question 20(1 point)

Duncan is studying brand attachments and asks participants to rank their attachments to different brands on a scale of 0 (low attachment) to 10 (high attachment). Duncan then uses the scores to divide the participants into high, medium, and low attachment groups. Duncan's "high-medium-low" scale is best described as a(n) ___ scale.

Question 20 options:

	ratio
	interval
	ordinal
	nominal

Question 21(1 point)

A measure that yields consistent scores but does not measure what it is supposed to measure is ___.

Question 21 options:

	both valid and reliable
	neither valid nor reliable
	valid but not reliable
	reliable but not valid

Question 22(1 point)

Which item is double-barreled?

Question 22 options:

	Do you prefer Apple or Samsung?
	How do you feel about the earlier opening times and longer hours at the mall?
	Are you a full-time or part-time student?
	Please explain your preference.

Question 23(1 point)

Probabilistic equivalence does not mean that two randomly selected groups will obtain the same average score.

Question 23 options:

	True
	False

Question 24(1 point)

Conclusion validity necessitates internal validity

Question 24 options:

	True
	False

Question 25(1 point)

Blaire is interviewing participants about overrated brands. In the course of an interview, when the participant pauses for a prolonged period, Blaire asks "would you like to tell me more about that". This is an example of ___.

Question 25 options:

	Overt encouragement
	Elaboration
	Clarification
	Repetition

Question 26(1 point)

Nova Scotia Power surveys 100 customers after Hurricane Fiona to find out how they felt about the power outage and how it was managed. What type of design is this?

Question 26 options:

	Posttest only randomized experiment
	Pretest-posttest randomized experiment
	Posttest-only nonexperiment
	Double pretest, single-group design created by expanding across time

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