QUESTION A) Do the Porters five force Analysis for the following brand Operating in niche segment B) Do the PESTEL Analysis for the following brand Operating in niche segment c) Do the SWOT Analysis for the following brand Operating in niche segment

The Brand and it's business ideas and it's products are given below

INSTRUCTIONS 1) give a detailed analysis answer as it is a 30 mark question porters analysis - 10 marks PESTEL analysis - 10 marks SWOT analysis - 10 marks 2) read the brand and it's product details carefully / throughly before attempting the assignment 3) Don't give general theory answer , Answer should be specific to the case ( D2C brand Operating in niche segment) ,case give above 4) Porters five force analysis ( threat of new entrants , bargaining power of suppliers , bargaining power of buyers , threats of substitutes , rivalry among existing competitors ) .These factors have to be analysed for this particular brand 5) PESTEL FRMEWORK ANALYSIS (Political , Economical , Social , Technological , Environmental , Legal ) .These factors have to be analysed for the particular brand given above . 6) SWOT ANALYSIS - ( Strengths , Weakness , Opportunities , Threats ). These factors have to be analysed for the particular brand given above. 7) Don't just give the theory part , Answer should be precise and accurate ,and it should be specific to this particular brand 8) Don't just repeat the question . 9) AVOID Answers which are not applicable to this question/ brand 10) Give a detailed analysis report for the above mentioned footwear brand

D2C Brand - Triple AP Footwear Brand (Our product portfolio is categorized into two major categories - Young stylish footwear and Medicinal Value Footwear) Young Stylish Footwear- Stylish Footwear Light weight breathable Footwear Customizable Footwears to meet the personal taste Medicinal Footwear- Diabetic Footwear Othopedic Footwear Customizable Footwear to give comfort to persons having various Leg problems. (These footwears are available as Shoes, Boots, Sandals , Sneekers, Slip-ons etc) How Our Footwear Brand differ from Others- We use only Recycled materials from Pet bottles. Padded insoles for extra Comfort Breathable Footwear , made with specail wool Material will cool the legs in summer and warm the legs in winters For Differently Abled Persons with Leg Problems. We offer different customization to reduce the Foot Pain , Knee Pain etc and also to reduce pressure on injury in Leg We also off Loaded, Rocker bottom and Arched Footwear to reduce load to the affected part of the Leg. Our Diabetic , Orthopedic Footwear is made up of Special Material from Petroleum by product to give extra cushion and strong grip on bottom. These Products help in aid reduce sugar levels. Targeted Customers Young Stylish Footwear- 1) This type of footwear is made to target the needs of younger generation. 2) The Comfortable and stylish design is made for young working people to be able to wear it all day long without sacrificing on style. 3) It mostly focuses on GenZ and millennials as the cutomization option is attractive to them to get exactly what they want. Medicinal Value Footwear - 1) This type of footwear is targeted towards the senior citizens or older generations, Who value medical and health benefits overs style. 2) Making customised shoes to suit different Leg Problems will be attractive for people with knee, ankle or general leg problems. 3) Diabetes Footwear targeted at Diabetic Patients, as this footwear helps to walk more steps in their morning walks, which in turn will reduce the ir Diabetic Level