Question A:

Provide a valid reason for each element of the content marketing strategy (listed below), assess how Airbnb has planned and managed its content. In your view, has Airbnbs strategy been successful? 20marks

o Goals for content engagement value.

o Content media.

o Content distribution.

o Content interaction and participation.

o Content management platform.

notes: support your answer by providing with photos or screenshots from Airbnb social media.