Question: Question a) Using examples, suggest different ways that a company might use the Internet to build market share. b)There are numerous variables which can be

Question

a) Using examples, suggest different ways that a company might use the Internet to build market share.

b)There are numerous variables which can be used to identify potential target segments that can be used for marketing strategy and planning. Suggest which variables have the most potential for identifying online consumers and justify your answer with examples.

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Using examples, suggest different ways that a company might use the Internet to build market share.

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