Question A2 (Business Process Management) (TOTAL: 15 POINTS) Read the following problem-solving mini-case for Shepparton Canned Produce Company (SCP) and answer the questions at the end. Jonno Markopoulos is the manager of a fruit canning factory in Shepparton, Victoria, called the Shepparton Canned Produce company (SCP). At SCP, local fruits such as peaches, apricots, plums and cherries are canned and exported overseas. Fruit growers use the internet to submit their invoices for delivered goods online, and this information is maintained in spreadsheets that are printed and faxed to SCP, where Jonnos sister-in-law, Xiaoqi Markopolous, enters the information into MYOB. The factory is very labour-intensive and it requires highly skilled workers to can these fruits. It is slow work as much of the equipment is old. The goods produced have to meet stringent quality guidelines before they can be exported to other countries such as New Zealand, Taiwan, Indonesia, and Singapore. The international market for these commodity goods is also very competitive, and any breach of the quality guidelines is likely to cause significant harm to SCPs future prospects. With Australias high wages as well as the quality standards that apply - Jonno knows that the factory has to be both efficient and effective to be successful. He knows that the canning factory is particularly dependent upon technology for its success, and is looking to you for some inspiration to how he can improve how the factory does things. Answer all of the following questions: (a) Jonno has highlighted that efficiency and effectiveness are both critical. However, you are concerned that such terms are often used incorrectly. Write an email to Jonno that clearly explains the meaning of efficiency (2 points) and effectiveness (2 points) with examples of each. In this email, discuss which one, if any, is more important than the other in the context of SCP (1 point). (5 points) (b) Explain the three quality management approaches for process improvements discussed in seminars and in your readings to Jonno. In your explanation, be careful to define each approach (2 points) and compare and contrast each approach with the other two approaches (6 points). In your view, which approach is most suited to SCPs circumstances? Give reasons for your answer (2 points). (10 points)