Question

According to Robert Keith'S$1960$ article "The Marketing Revolution," the following four eras correspond to their corresponding examples from his experiences at Pillsbury except:

The second sales oriented era saw a greater awareness of the wants of the consumer but not much attention paid to dealers and their chains of distribution.

The third marketing oriented era saw Pillsbury, with the creation of hundreds of new products, begin to set criteria for the selection of products they would manufacture.

The fourth marketing control era will see Pillsbury shift more of its operations, finance, capital planning, and managerial functions under the wider umbrella of marketing